Question 1

Do I need a selfie?

Accepted Answer

Not during beta. We’re doing verified cross-brand matching without photos. Selfie matching returns soon.

Question 2

Can I use ShadePassport if I don’t know my shade?

Accepted Answer

Yes. Our guided flow estimates your depth and undertone, then shows top matches across major brands.

Question 3

Which brands are included?

Accepted Answer

Fenty, NARS, MAC, Estée Lauder, Giorgio Armani, Charlotte Tilbury, Rare Beauty, Huda Beauty, ILIA, Kosas, Maybelline, L’Oréal Paris, and e.l.f.

Question 4

How accurate is it?

Accepted Answer

We double-verify each shade and match using color difference (ΔE).

Question 5

Is it free right now?

Accepted Answer

Yes, during beta. Some pro features and the API will be paid later.